Cabela’s Announces Plans for Store in Saskatoon, SK

Construction to begin summer 2011; anticipated opening in spring 2012

PRESS RELEASE FROM CABELA’S INC.:

Cabela’s Incorporated (NYSE: CAB), the World’s Foremost Outfitter of hunting, fishing and outdoor gear, announced today plans to bring the Cabela’s retail experience to customers in Saskatoon, Saskatchewan, Canada, and the surrounding area.

Cabela’s expects to open the Saskatoon store in spring of 2012. The 50,000-square-foot store will be located in the Preston Crossing shopping area at the intersection of Circle Drive and Preston Avenue in northeast Saskatoon, near the University of Saskatchewan main campus. This will be the third Cabela’s store in Canada, joining locations in Winnipeg, Manitoba, a former S.I.R. Warehouse Sports Store acquired and converted in 2008, and Edmonton, Alberta, to open late this summer.

The building’s exterior will reflect Cabela’s traditional store model with log construction, stonework, wood siding and metal roofing. The inside will highlight the company’s next-generation layout, which is designed to immerse customers in the outdoor experience and includes conservation-themed wildlife displays and trophy animal mounts. The store will also feature a Bargain Cave and a Fudge Shop. Construction is expected to start in July 2011.

“It’s been an exciting few years since we opened our first store in Canada,” said Cabela’s Chief Executive Officer Tommy Millner. “Many Canadians have been loyal Cabela’s catalog customers for decades, and it’s an honor to serve them in our retail stores too, making our gear and knowledge even more accessible to the country’s outdoor enthusiasts.”

Celebrating its 50th anniversary this year, Cabela’s will open stores in Allen, Texas, and Springfield, Ore., in addition to the Edmonton store. The company has also announced plans to build a store in Wichita, Kan., expected to open in early spring 2012.

Showcasing thousands of products, including hunting, fishing, camping, hiking, boating and wildlife-watching gear, as well as outdoor clothing and outdoor-themed gifts and furnishings, Cabela’s is famous for its strong brand and world-renowned reputation for delivering quality merchandise, value and legendary customer service.

Cabela’s, which plans to hire more than 100 people from the Saskatoon area, typically attracts experienced outdoor recreationalists as employees, who join the Cabela’s family of employees known for their excellent customer service skills and detailed knowledge of outdoor products.

The Preston Crossing shopping area also includes Walmart, Rona and Canadian Tire stores as anchor tenants.

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